The brand history begins in Ankara, in 1999. The idea behind the brand is spectacular: high quality perfumes at prices to suit every pocket, and an extremely wide range. All the raw materials used in the production of perfumes are brought directly from France, D&P Perfumum then makes the packaging in Ankara. In order to keep affordable prices, all the fragrances are sold in standard bottles, and advertising costs are kept to minimum rates. D&P Perfumum has over 400 stores opened in 37 countries worldwide.